As we have said since the start of smarter planet things are becoming more instrumented, interconnected and intelligent than ever before, and mobile is right at the center of that story and will fundamentally change the way the world works. The ability to tag things, sense things, power things and shrink things has extended mobility beyond people to nearly every other type of object on the planet. Finally, as we think about mobile, we can’t confine our thinking to devices like phones and tablets. Thus, the mobile experience must transcend any single device to accommodate multiple screens and touchpoints. Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people and objects are seeking not simply to connect, but to complete tasks when, where and how they wish. These interactions inherently become transactions. As they interact they are creating vast streams of data that, with the right analytics, can teach us things about their behavior and their preferences that we could not learn in any other way. It is with most of us 100% of the time and is the primary means we use to interact with our employers, our customers, our family and our friends. SPEAKER NOTES: Mobile is the universal sensor. MAIN POINT: There is a lot of compelling data in the marketplace, but we have identified five key trends or observations – supported by market data and by customer successes – that we believe have strong implications for the future of mobile.Worklight is another key part of the IBM Mobile Foundation, which also includes CastIron and the IBM Endpoint Manager, so driving IMDLS, drives a bigger cross-brand deal for you and DEEPER value for the client.
Because IMDLS (don’t use acronym – SAY IT ALL OUT) INCLUDES Worklight Server for Dev/Test purposes, this SEEDS the PRODUCTION environment for Worklight adoption. So why do YOU care about Rational’s Mobile bundle? Simply put, Delivering better mobile apps sooner drive more cross-brand value. As we state in the “Good Design is Good Business” site on developerWorks, design can come in many different forms! Here’s let’s look at how Design and Mobile intersect – and discover how we might approach various design aspects for mobile smartphone app development.
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